According to market insights company Statista, by 2028, the global male grooming market is estimated to be worth about $115bn (US dollars) – up from nearly $80bn in 2022.
DTC healthcare tech company XYON has just launched a new shampoo and conditioner set designed specifically to address hormone-related hair loss in male consumers using natural ingredients like rosemary leaf and clover flower extracts.
US male grooming brand Manscaped has expanded into the European Union, initially online via its own website and Amazon but over time it will look to secure a brick-and-mortar retail presence, it says.
Personal care major Beiersdorf has partnered with image recognition technology Google Lens to develop limited edition interactive packaging on its Nivea Men range in Germany.
Gender norms are morphing and masculinity ideals shifting, and beauty players must keep up and focus on confidence and holistic health – important for male consumers, says Euromonitor International.
Health and wellness continue to drive the men’s personal care and grooming categories, but consumers don’t feel there are enough tailored products on subscription services, finds GlobalData.
![Givaudan says there is gap in the men’s segment for cosmetics that can reduce large pores. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/publications/cosmetics/cosmeticsdesign-asia.com/headlines/market-trends/givaudan-eyes-gap-in-the-men-s-cosmetics-market-for-pore-reducing-products/15739236-1-eng-GB/Givaudan-eyes-gap-in-the-men-s-cosmetics-market-for-pore-reducing-products.jpg)
